Tourism App checklist

What to expect from your Tourism AppWhat to expect from your tourism App

Use our handy guide to help work out what you should be expecting from your tourism App.

This App checklist will assist you in making sure your App delivers the right experience to your visitors and becomes a valuable piece of your marketing mix.

You should not be settling for less!

Download the tourism App checklist


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What is Android and how does Google fit in?

What is AndroidBefore we talk about Android we shall discuss something entirely else first and hopefully which you will be more familiar with first and then hopefully it will all make sense.


When you are sat down to do some work the chances are it is on a PC/Computer. The computer itself is known as the hardware, this is the box which whirs away.

In order to make the computer do things there is an Operating System (OS), for most people this will be Microsoft Windows. This effectively talks to the hardware and provides some of the basic functionality that you will use.

To do specific things with your computer you will then use software/programs i.e. Excel to create spreadsheets, Internet Explorer to browse the internet, Photoshop to edit pictures etc.

Back to Android

Android is an Operating System for phones and tablets. It has been created by Google (the search engine people) and provided to companies to allow them to power their own phones. When people talk about having an Android phone, they basically mean a phone that runs Android on it.

There are many companies that produce Android phones (Samsung, HTC, Sony, Motorola etc). Google gives the software away free to these companies and makes it money by advertising on the phone.

Android provides the main alternative to Apples iOS which powers the iPhone and iPad.


Hardware Operating System Software
PC Windows Software/programs
Samsung Galay / HTC one / Motorola RAZR etc Android Apps
iPhone iOS Apps


Android Versions

Google has named all the version of Android after sugar deserts/snacks. No one is quite sure why but the only thing that is clear is that they are in alphabetical order. So far they have had (Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean) and the latest version is KitKat.  All pocketi Apps require at least Honeycomb (Android 3.0)  to run on.

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Our onboard maps have just got better

All pocketi apps contain onboard maps for both Android and iOS Apps

One of the great features of a pocketi App is that all our maps are contained within the App. This means no reliance on an Internet connection when using the App and no waiting for maps to download. It’s an all-round better experience

To begin with, when we first started developing pocketi, we decided that we would display the onboard maps using map tiles. This is how Google maps work, for example. The map on your screen is made up of dozens and dozens of tiled images and when you zoom in, the images are replaced and a new batch of tiles is downloaded. This system works well but produces a lot of images. For example if you want to display a map of Manchester with a zoom level between 13 and 18, it takes 6 tiles to display Manchester at zoom level 13. Click on any of those tiles to zoom in and you get another 6 tiles and so on and so on.

This means you would need 46,656 map image tiles (6 x 6 x 6 x 6 x 6 x 6) in total to display the map at the required zoom levels!

This is not a huge problem in fact, as it works pretty well, but whilst all these map image tiles are small in size there are a lot of them and so it does increase the size of the App.

As part of our development plan we decided to upgrade our Apps for both iPhone and Android and in doing so have done away with the map tiles.  pocketi maps are now powered using a database and drawn as required so that users immediately have a wider range of detail and greater zoom level. The maps also run a little smoother and faster. And we have reduced the map related aspects of the map by 20x, which means a faster download for visitors installing the App and an improved user experience.

As App technology continues to evolve, we are constantly working to refine our products so our customers get the best App experience possible.

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What is Apple / iphone / iOS / Apps, are they all the same thing?

Apple IncApple (Apple Inc)

Apple is a company that makes and invents technology. They were the founded in 1976 by 3 gentlemen, the most well known being Steve Jobs and Steve Wozniak. They designed a built some of the first personal computers (PC’s). They developed a wide range of computing products (Apple, Apple II, Macintosh, iMac, Mackbook) and consumer products (iPod, iPhone, iPad). They have been around now for over thirty years and continue to innovate.  (


The iPhone was first released by Apple in June 2007. The iphone became the first widely used smart phone. It is no exaggeration to so it changed the mobile market place and since then, there has been no looking back. There have been a number of versions of the iPhone (iPhone, iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5) the latest models being the iPhone 5C and iPhone 5S. Each model brings something new e.g. more speed, bigger screen additional features.


iOS is the software that runs on the iPhone and iPad, the operating system (OS). The operating system provides all the nitty gritty stuff for you to be able to use your iPhone. It also allows developers to create Apps that can then run on the iPhone. Like the iPhone it is also made by Apple. The current version of iOS is version 7.

App (Application)

An App is a piece of software, a program that lets you do something. You might have an App to access your Facebook account, an App to play a game, or a fantastic pocketi App promoting a destination. Apps are free or paid for and available on the App Store for you to download. Apps are built by software developers like us.

In summary:

Apple is a company.  They make hardware such as the iPhone. The operating system that runs the iPhone is called iOS, also made by Apple. If you want to do something specific with your iPhone you probably will download an App to do that.

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